There are several lists out there pretty similar to this one, but here’s the latest from Forbes, featuring some heavyweight thought leaders in marketing.
A few repeats appear from previous years like location-based services, but a couple of gems are sprinkled within. I especially like the insight from Suzanne Fanning, President of WOMM, and it will definitely apply to the sports world in the same capacity:
Competition in the digital space continues to grow as marketers seek out real-time opportunities and intensify their speed of interacting in “the moment.” The key disruptive digital trends we’ve seen successfully join the forces of mobile and social together to reach audiences at the heart of their digital usage.
This Thanksgiving I had the pleasure of working with a colleague at the Barclays Center Women’s Invitational. One of my favorite things about working these types of events is taking in the experience behind the scenes and seeing how venues operate.
Smiled a bit when I came across this ad online yesterday.
Verizon has partnered with the Women’s Sports Foundation to launch the Play Like A Girl contest. It began October 29, but consumers have until November 24 to participate. Here’s how it works:
This weekend I completed the AIDS Walk here in DC with two of my friends joining me for the cause. Everyone has a cause and this one’s mine. I never go too deep into why but it has indirectly had an effect on my life in many ways as a native Washingtonian. There are one too many people fighting everyday, in private, secret and fear due to how hushed the topic has become, and no one really understands their struggles. So if I can raise even a few dollars and walk for those who might not be able to, I’m happy to do so. They are constant reminders for me to never quit, no matter how difficult the journey.
Last night, Maya Moore won her 2nd WNBA title in just two years, proving to the world what we knew already – she was going to make her mark. In true Jordan brand fashion, the brand took to Twitter to congratulate her and to reveal her new logo that will be seen on the court next year.
As many sports enthusiasts do, I took to Twitter during Monday Night Football to share my opinions on the game, read the [mostly] funny attempts at comedic sports commentary and to follow along with the conversation. Then I noticed a Dunkin Donuts promoted tweet that had infiltrated my Timeline (by the way I’m a big fan of promoted tweets and think it’s one of the best things to happen to Twitter since 2007).
Dunkin has regional sponsorships with a few NFL teams and (I believe) a deal with MNF so I thought the integration was pretty cool.
This past Tuesday, I had the wonderful opportunity to attend the inaugural Game Changers Conference – The Intersection of Women and Sports, hosted by The Sports Business Journal in NYC.
The one-day conference included various discussion panels on topics such as how corporate America targets women using sports as a platform, how teams, leagues and other sports properties target women as sports fans and the status of media coverage of women’s sports.
Here are a few quotes I was able to scribble down throughout the day:
I had the bright idea to “bike the monuments” on one of the hottest days of the week. At least I got a great view…
This Saturday I participated in the annual DCPS Beautification Day, which began in 2005 as a citywide effort to “spruce up” all DC public school buildings in preparation for the first day of school. Volunteers were spread out across 100 schools to complete projects that ranged from landscaping and gardening to painting and organizing libraries.
“The value of a brand is linked to the relationships it fosters: the social connections among people who buy the product or service. Managing these connections at every scale, from an individual contact to a message that reaches millions of people, is the fundamental task of marketing today.” – Egol, McEuen & Falk (Good Produce)
Read this quote in a case study by Good Produce on building proprietary gamefied loyalty programs