Hello Brooklyn.
The Nets have officially moved out of NJ and into BK, made official by the unveiling of their new logo. They also released a new commercial to rev up ticket sales, using a popular track penned by minority owner, Jay-Z, appropriately titled: “Hello Brooklyn.” Merchandise was also unveiled today (available at the NBA Store)… “It’s the Brooklyn Way” is just one tagline showing the integration of hip hop to the organization and the impact that Jay-Z has. Oh, and he also designed the logo…
Google+ arranged for this year’s top two draft picks to host a Google+ hangout hosted on their respective team pages.
This is a great way for players to interactive with fans on a different level. Google+ hangouts are becoming increasingly popular and, if moderated by team officials, we could see more of these throughout the season.
Nike: Speed Delivered with Brian Orakpo (Washington Redskins) and Wale.
Great spot and the imagery from around D.C. is perfect - event got the historic RFK in the mix.
NIKE “Make it Count” movie.
Nike launches NIKE THE CHASE SCAVENGER HUNT CONTEST today via @NIKENYC. Each day @NIKENYC will release clues to reveal where the next jersey is waiting over the course of 10 days. Once the clue is decipher, fans have to race to the location to retrieve it.
Nice concept - wish it was a multi-city campaign, though.
