As a part of Nike’s #MakeItCount campaign, the brand officially launched its lastest piece of new technology: the Nike+ Fuel Band which measures nearly every aspect of life as a sport.

Since January 1st, Nike has pushed the #MakeItCount hashtag asking its audience “how will you #makeitcount” and soliciting millions and millions of responses. The Nike+ Fuel Band measures your daily activity and turns it all into NikeFuel. So you can set a goal for every day and then go out and beat it. Life is a sport. Make it Count.