Sports. Marketing. Life.

Hello Brooklyn. The Nets have officially moved out of NJ and...

Mon, 30 Apr 2012 18:30:00 -0400

Hello Brooklyn.

The Nets have officially moved out of NJ and into BK, made official by the unveiling of their new logo. They also released a new commercial to rev up ticket sales, using a popular track penned by minority owner, Jay-Z, appropriately titled: “Hello Brooklyn.” Merchandise was also unveiled today (available at the NBA Store)… “It’s the Brooklyn Way” is just one tagline showing the integration of hip hop to the organization and the impact that Jay-Z has. Oh, and he also designed the logo…

Google+ arranged for this year’s top two draft picks to...

Mon, 30 Apr 2012 10:37:01 -0400

Google+ arranged for this year’s top two draft picks to host a Google+ hangout hosted on their respective team pages.

This is a great way for players to interactive with fans on a different level. Google+ hangouts are becoming increasingly popular and, if moderated by team officials, we could see more of these throughout the season.

Nike: Speed Delivered with Brian Orakpo (Washington Redskins)...

Wed, 25 Apr 2012 19:36:09 -0400

Nike: Speed Delivered with Brian Orakpo (Washington Redskins) and Wale.

Great spot and the imagery from around D.C. is perfect - event got the historic RFK in the mix.

NIKE “Make it Count” movie.

Mon, 16 Apr 2012 14:55:28 -0400

NIKE “Make it Count” movie.

Nike launches NIKE THE CHASE SCAVENGER HUNT CONTEST today via...

Mon, 16 Apr 2012 14:53:52 -0400

Nike launches NIKE THE CHASE SCAVENGER HUNT CONTEST today via @NIKENYC. Each day @NIKENYC will release clues to reveal where the next jersey is waiting over the course of 10 days. Once the clue is decipher, fans have to race to the location to retrieve it.

Nice concept - wish it was a multi-city campaign, though.

adidas welcomes RGIII as it’s newest member. If you watch...

Thu, 23 Feb 2012 11:35:05 -0500

adidas welcomes RGIII as it’s newest member.

If you watch until the end, you’ll see how adidas used the III in RG’s name, branded for its own 3 stripes. Coincidence and convenient how that all fits together.

I’m guessing adidas is hoping that RGIII can do for them what Cam Newton has done for Under Armour.

Reebok Launches The Sport of Fitness In Toronto With the new,...

Thu, 23 Feb 2012 11:32:38 -0500

Reebok Launches The Sport of Fitness In Toronto

With the new, fully-integrated marketing campaign, Reebok is aiming to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. At the heart of the campaign is CrossFit®, the revolutionary strength and conditioning program.

With a focus on community, competition, camaraderie and delivering amazing results, CrossFit is one of the fastest growing fitness movements in the world.

Nike+ Introduces the New Basketball and Training...

Thu, 23 Feb 2012 11:29:59 -0500

Nike+ Introduces the New Basketball and Training Experiences

Nike has unveiled Nike+ Basketball and Nike+ Training—experiences connecting digitally enabled footwear with interactive mobile applications.

The new Nike+ Basketball measures how high, how hard and how quick players play each game, while Nike+ Training experience turns training routine into a game creating a training companion. The Nike+ Basketball experience features a ‘Showcase’ mode, that enables recording their live data on the video.

The Nike+ Pressure Sensor built into a digitally enabled shoe collects information about the user’s movement and transmits data to their phone using wireless connection.

The first NIKE+ enabled Basketball shoe will be the Nike Hyperdunk+ which LeBron James will wear this summer while the first the Lunar Hyperworkout+ for Women and the Lunar TR 1+ for men will become the first Nike+ enabled Training shoes.

Nike introduces the 2012 Black History Month Collection. This...

Fri, 03 Feb 2012 07:57:22 -0500

Nike introduces the 2012 Black History Month Collection.

This year’s set features the Nike Zoom KD IV, Nike Kobe VII System Supreme and LEBRON 9 with a special pattern and dark grey base for each shoe.

As I always say - Nike’s attention to detail is unmatchable! Nice collection and I especially like the treatment to the Lebron 9 as well as the “Uplift” shirt.

Wes Welker and Hakeem Nicks will be featured in the 16th annual...

Fri, 03 Feb 2012 07:49:20 -0500

Wes Welker and Hakeem Nicks will be featured in the 16th annual Milk Mustache Super Bowl ad that will run in USA Today on Friday, February 3rd.

As Darren Rovell speculates…

RT @darrenrovell Has to be the 1st time in Got Milk? Super Bowl ad history that both guys have real mustaches…

Quite possibly.

As a part of Nike’s #MakeItCount campaign, the...

Thu, 19 Jan 2012 11:16:48 -0500

As a part of Nike’s #MakeItCount campaign, the brand officially launched its lastest piece of new technology: the Nike+ Fuel Band which measures nearly every aspect of life as a sport.

Since January 1st, Nike has pushed the #MakeItCount hashtag asking its audience “how will you #makeitcount” and soliciting millions and millions of responses. The Nike+ Fuel Band measures your daily activity and turns it all into NikeFuel. So you can set a goal for every day and then go out and beat it. Life is a sport. Make it Count.

Wizards and Mystics created a build & share holiday e-card....

Fri, 09 Dec 2011 08:20:19 -0500

Wizards and Mystics created a build & share holiday e-card. Love the design coming out of the organization with the new branding… it’s starting to apply nicely!

Click here to check out the full microsite

There’s something for the Bullets fans too.

Blake Griffin is becoming one of my favorite athlete...

Thu, 08 Dec 2011 09:30:00 -0500

Blake Griffin is becoming one of my favorite athlete personalities - I loved everything brands tried to do with him last year (Nike, Rage video game, etc.) and it looks he’s still on a roll. Check out this clip from Red Bull as Blake Griffin dabbles in ping pong during the NBA lockout.

Nike released this Tiger Woods “Tour Driven” print...

Wed, 07 Dec 2011 08:09:41 -0500

Nike released this Tiger Woods “Tour Driven” print ad following Tiger’s win at the Chevron World Challenge - his first tournament win in two years.

I’m sure Nike is just as excited as Tiger and hoping this is the first of many more.

DeMarcus Ware signs with Red Bull. Dallas Cowboys defensive...

Mon, 21 Nov 2011 08:12:19 -0500

DeMarcus Ware signs with Red Bull.

Dallas Cowboys defensive star DeMarcus Ware has signed on to represent Red Bull energy drink and appears in his first “Red Bull Moments” video. Ware joins a Red Bull roster of nearly 500 athletes that also includes Miami Dolphins running back Reggie Bush.

Red Bull also branded his Twitter and Facebook pages.

gotemcoach: Madison Square Garden, 1971: Smokin’ Joe Frazier...

Tue, 08 Nov 2011 08:03:54 -0500

gotemcoach:

Madison Square Garden, 1971: Smokin’ Joe Frazier knocks down Muhammad Ali, wins by unanimous decision. The loss is Ali’s first. [watch]

From Jerry Izenberg:

Now we were standing outside a deli not far from the Joe Frazier Gym in North Philadelphia and these three kids, maybe 9 years old each, were running toward us shouting:

“Joe Frazier … Joe Frazier … Joe Frazier.”

And the smile on Joe’s face as they came nearer and nearer seemed to light up the tired, gray neighborhood. As they danced around him, Joe sent an aide back to his Rolls-Royce for autographed pictures. He gave one to each and Joe told them: “Now y’all stay in school. Don’t make me have to find you.”

Two of them laughed, but the third one said: “My daddy says Muhammad Ali was drugged,”

In that instant a cold, cold mask seemed to slide across the champion’s face.

“Yeah … yeah,” Joe said, “I drugged him with a left hook.”

@gotem_coach

This commercial is apparently about a month old, but I got my...

Mon, 07 Nov 2011 07:30:20 -0500

This commercial is apparently about a month old, but I got my first glimpse of it yesterday while watching the 1pm game on FOX. Check out this Verizon Wireless spot for NFL Mobile, featuring Drew Brees and Mario Williams. I was a bib fan of the NFL Mobile app until Verizon decided to tack on an extra $10 “Video Charge” this season after fans have been enjoying it for free for a year.

New spot for Under Armour Basketball: “Are You From...

Fri, 28 Oct 2011 18:55:29 -0400

New spot for Under Armour Basketball: “Are You From HERE?”

Featuring Brandon Jennings, Kemba Walker and Derrick Williams.

John Wall and Reebok released a commercial for the new Reebok...

Thu, 13 Oct 2011 14:30:50 -0400

John Wall and Reebok released a commercial for the new Reebok ZigEncore, Wall’s signature shoe. With two weeks of the NBA season already canceled, I wonder how this affects Reebok’s activation for Wall, or most sponsors, for that matter. Overall, the commercial is ok. I get the use of colors to express his youthfulness and they’re marketing him as a “breakout player.” We’ll see what else comes from the Reebok camp for Wall (lockout or not).

Nike Sportswear released the latest installment from its...

Tue, 11 Oct 2011 08:13:44 -0400

Nike Sportswear released the latest installment from its “Always On” campaign. This one features Lamar Odom as he travels back to his native hometown, Queens, NY, and visits his old highschool, neighborhood and Jamaica Ave, to the tune of Stalley’s “Born to Win.”

The “Always On” campaign is a six-episode video series highlighting the lifestyles of athletes to the soundtracks of music from emerging artists. Previous features included Darrelle Revis, P.K. Subban and Team Nike.

(video credit: Nike Sportswear)